OUR STORY

CLOCKWISELDN is a unique urbanwear brand established in West London. Founded to represent the average londoner, from the man working 9-5 in order to provide for his family in this extremely fast paced city, to the single mum struggling make ends meet. CLOCKWISELDN represents all the hustlers trying to beat the clock, and anyone who isn't willing to value themselves for a wage based on time.                         Time is moving quick, beat the clock, go clockwise.